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Drivers for Change – Target Outreach

Equity Framework > Drivers for Change > Focussed Outreach

Focussed outreach is used to describe a wide range of activities, from actual delivery of services to sharing information with a specific target audience. Focussed outreach should be inclusive in terms of cultural relevance and linguistic appropriateness.

Focussed outreach strategies require an understanding of the circumstances and needs of communities as well as barriers that may prevent access or participation. This form of outreach is intentional about reaching out to a target population (who may not be traditionally included or involved) in a way that is welcoming, barrier-free, and relationship-centered.

Adapted from:

  1. Outreach, Homeless Hub. Retrieved from
    https://www.homelesshub.ca/solutions/emergency-response/outreach
  2. Seattle Public Utilities. Equity Toolkit: Inclusive Outreach and Public Engagement Plan Development. Retrieved from
    http://www.seattle.gov/util/cs/groups/public/@spu/@diroff/documents/webcontent/1_062550.pdf
  3. City of Ottawa and City for All Women Initiative. 2015. Equity and Inclusion Lens Handbook. Ottawa, ON: CAWI. Retrieved from
    https://www.cawi-ivtf.org/sites/default/files/publications/ei-lens-handbook-2015_0.pdf
  4. Community Toolbox: Chapter 23 – Section 6. Using Outreach to Increase Access
    https://ctb.ku.edu/en/table-of-contents/implement/access-barriers-opportunities/outreach-to-increase-access/main

Further Reading / Additional resources

Community Toolbox: Chapter 23 – Section 6. Using Outreach to Increase Access
https://ctb.ku.edu/en/table-of-contents/implement/access-barriers-opportunities/outreach-to-increase-access/main

Sample Tools

Community Toolbox: Chapter 23 – Section 6. Using Outreach to Increase Access checklist.
https://ctb.ku.edu/en/table-of-contents/implement/access-barriers-opportunities/outreach-to-increase-access/checklist
https://maytree.com/five-good-ideas/campaigning-social-change/